For centuries, since the Greeks brought wine to the area in 6th century BC, the art of dry rosé production has been the focus of Provence winemaking. One's might ask why do these rosé wines define the category gold standard even today? Three key factors are pointed to by wine professionals: heritage, place, and production standards. 


The site of the oldest vineyards in France's is Provence. This magical region is also the world's largest wine region specializing in rosé. With a rich rosé tradition, the region's collective knowledge and time-honored techniques benefit the regional winemakers. Rosé being one of the most challenging wine to produce successfully, the long-established traditions remain entirely relevant in the proper making of such an exquisite wine. Toward explaining why the world's best rosés still come from Provence, the area's endemic rosé culture goes a long way. 


With its plentiful sunshine, mistral winds, and its unique soils; along with the flower, wild lavender, rosemary, and thyme covered hillsides, the physical environment of Provence is rare and very exclusive. The region being renowned for its perfumes, it is also through the crisp flavors, and zesty aromas of the rosé wines made there that Provence's influence inspires worldwide. With its geographical uniqueness, soils, vineyards, and climate, rosés of Provence are unmistakably different. The French concept of terroir refers precisely to all of these particular and specific attributes.